Joy's Marketing Blog

       I selected Gymshark as the brand I am going to look into. I chose them because they are constantly gaining popularity in the gym world and I have a passion for working out. I see their brand all over the gym and it's widely represented on social media. When asking a few of my friends what they think when they hear gym attire, they responded with Gymshark.                                                            Gymshark is an online-only British fitness apparel and accessories brand worth over a billion dollars. They create and distribute their own range of fitness wear. Their rapid growth was due in part to its early adoption of influencer marketing. The company sent free products to prominent bodybuilders and fitness influencers. and by 2020 they had 125 influencers on its payroll. Gy...

  As I was scrolling through Marketing Dive for the latest update in the world of marketing, I came across an intriguing piece that caught my eye. It was an article that discussed milk mustaches, a trend that I had been fond of as a child. As I dove into the article, I discovered that it centered around Silk's latest milk campaign featuring the collaboration with nepotism babies. The concept of nepo babies was recently introduced to me, and I was yearning to learn more.  Silk Nextmilk, a popular plant-based beverage brand, made waves with its recent partnership with several high-profile personalities who are often referred to as "Nepotism babies". Among them are Brooklyn Peltz Beckham, Ella Bleu Travolta, and Myles O’Neal who were selected to represent Silk in an extensive advertising campaign spanning social media, billboards, and other media platforms. But before diving into the specifics of this collaboration, let's first explore who Silk is and why this collaborat...

Hi! My name is Joy Marcuson and I am from Beaverton, Oregon. I am a student at Oregon State University while also being dual enrolled at Linn Benton Community College. I am majoring in Business Administration and plan to add a double major with the sports business and international business options. As a College of Business student, Principles of Marketing is a required class. However, I am not only taking it because it is required but also because I am interested in learning more about marketing. What I am most excited to learn more about in the marketing world is the variety of marketing strategies companies use to get consumers to buy their products. I am also very interested in learning more about the psychological aspect of marketing and tying those two interests together.  Outside of college, I have many different passions. I love to just settle down and read a good book. I love going to the gym and working out or playing sports. I love watching tv, listening to music, and tr...