Social Listening: Gymshark
I selected Gymshark as the brand I am going to look into. I chose them because they are constantly gaining popularity in the gym world and I have a passion for working out. I see their brand all over the gym and it's widely represented on social media. When asking a few of my friends what they think when they hear gym attire, they responded with Gymshark. Gymshark is an online-only British fitness apparel and accessories brand worth over a billion dollars. They create and distribute their own range of fitness wear. Their rapid growth was due in part to its early adoption of influencer marketing. The company sent free products to prominent bodybuilders and fitness influencers. and by 2020 they had 125 influencers on its payroll. Gymshark also focused on making its social media channels interesting. Gymshark is currently available in 230 countries and employs over 900 people, with offices in five regions.